5 No-Brainer Etsy SEO Strategies
Every Seller Should Use
Etsy SEO or Etsy search engine optimization is not the most interesting topic in the entire world. (Pretty sure I’d rather watch a session of congress on CSPAN than spend a ton of time thinking about Etsy SEO.)
But there’s no way getting around the fact that outfitting your product page with Etsy SEO friendly keywords and phrases that help not only our customers – and the big, bad Google – find our product page can DIRECTLY put money in our pocket.
So, here are 5 No-Brainer Etsy SEO Strategies Every Seller Should Use:
Etsy SEO Strategy #1: Do “Some” Google Keyword Research
Before we start filling our product pages with keywords it’s a good idea to know what the HECK keywords we are “trying” to rank for.
And to do that we need to head over to the good, old Google Keyword Tool. (You may need to create a Google Adwords account – don’t worry, it’s FREE – but the you just Google the term “keyword tool” and it’ll take you right to it.)
Now what you want to do is:
- Put in a keyword or keywords that describes your product (In this case, “handmade candles”)
Navigate to the “ad group ideas”
- Sort the results by “searches per month” (You want to focus on keywords that get at least 1K searches a month)
- Browse until you find a 1 or 2 specific keywords that describe your product
Doing this research will tell you interesting things. Such as which particular phrases for your products will get the most search-engine exposure. (Who knew that “White Pillar Candles” gets a TON more traffic than “Ivory Pillar Candles?” Not me!)
This data might also give you some ideas for future products. But your key focus is to come up with 1 or 2 keywords that your can focus your prodcut page on. Which means it’s time for…
Etsy SEO Strategy #2: Name Your Product
The actual name of your product will become the de facto “title tag” or “h1 tag” of your page, in addition to showing up in the URL for the page. And these elements do most of the heavy lifting for your Etsy SEO needs.
That’s because these indicators TELL Google what a page is about. (And when in connection with the other elements we’ll go over, can go a long way toward setting you up for Etsy SEO success.)
Now the rules with Product Names is simple:
- Don’t compromise authenticity for Etsy SEO (If your product is NOT an “Ivory Pearl Wedding Hair Pin” don’t put it down. Even if it’s for a term you wanna rank for.)
- Try to put the keyword as close to the beginning of the phrase as possible. (For example, for the keyword phrase “Irish Bridal Hair Pins” the product name “My Vintage Collection of Old Country Wicklow County Irish Bridal Hair Pins” would not be as effective as “Irish Bridal Hair Pins From Wicklow County”)
- It’s okay to use multiple keywords in one product page name – but go easy. (I’d keep it to 2 or 3 max…anymore and it gets quite obnoxious.)
But once ya got your product page nailed down. It’s time for…
Etsy SEO Strategy #3: Image Titles
So, here’s a neat little trick. Before uploading your images – which will be probably named something silly like “Pic_2” – name it according to the keyword you’re aiming for like “Needle Felting Kit 1.”
This strategy works so well because NOT only do very few Etsy artisans use it…but Google puts a lot of weight behind the name of an image. (Helps visually-impaired web users learn what a specific web page out.)
And anything you can do to make Google’s job easier will result in extra SEO goodness.
Etsy SEO Strategy #4: Product Description
This is the part that separates the wheat from the Etsy SEO chaff. And that’s the product description.
Most etsy sellers will use this space to focus on 1 keyword. But Google understands people for search for thing semantically, meaning if they search for “vintage dollhouse” – they are just as likely to search for “vintage dollhouse furntiure” or “vintage wooden dollhouse” or “vintage dollhouse for sale.”
And the BEST part is Google provides all this info for you! Simply put in a search for the keyword phrase…and then scroll down to the very bottom of the page and you’ll see “Searches related to…”
Then your job is to write a product description that contains your primary keyword – probably in the very first sentence – and then sprinkly in 1 or 2 other keywords to give your product description a more natural, search-friendly look. (And it works better with humands too.)
And if you’ve done the first FOUR you’ll have done as much as you can ON your Etsy product page. And then it’s time for…
Etsy SEO Strategy #5: Buy Some Juicy Backlinks
So, backlinks, are simply when websites link to ANOTHER website. And usually paying for backlinks, especially those that link to your personal blog, can be a “Danger, Will Robinson” signal to Google.
Only thing is, Etsy is so well-respected and bullet-proof that paying for a few backlinks to your store is a great way to boost its profile – without any of the creepy Internet downside.
And so to do this,
- Just head over to Fiverr
- Put the word “SEO” in the search bar
- Find a couple of “top rated gigs” (I like gigs that involve “social bookmarking” and “high profile .edu links”.)
- Buy 2-3 and have them link back to your store page using your primary keyword
And that’s it! Seriously none of this should take no more than a couple minutes – and set you back no more than 10 or 15 dollars.
But the boost in traffic – and profits – will appear in no time. (And then your only Etsy SEO problem will be keeping your inventory on the shelves.)