How to Sell on Etsy Tip O’the Week: Find New Customers With App Advertising
Today’s How to Sell on Etsy Tip O’the Week comes from the right-brained, creative gents over at Computer Business Review. (Just kidding, guys, I’m sure you’re super fun at parties.)
But in their new article on “mobile marketing for brands” they talk about how mobile advertising isn’t just for location-based businesses. (It can also be great for reaching folks through the apps they download.)
Location is not the only way to get a handle on a smartphone user’s interest. The apps they download can be as well. If in-app advertising is done effectively, the successful marketer can launch a focused campaign that feeds off the genuine interest of the smartphone owner.
The tailored advertising then sits within the app, suggesting possible purchases in as non-intrusive a manner as possible.
“They’ve Got an App for That”
But what kind of apps should we target? Well, that will depend on what your particular craft niche is. I target gifts for geeks – so for me Cafe Press and Think Geek are perfect.
I know other craft biz folks who’ve had success with magazines catering to specific types of crafts – such as “Craft Magazine” or “Cloth Paper Scissors…”
But the #1 app you should target is ETSY! (Some mobile advertisers let you put in other search filters so you can target even further.)
And here’s the awesome thing about mobile advertising. They are:
- Way cheaper than conventional Google PPC and Facebook ads
- Something users “actually” click on (As opposed to regular, boring old website ads)
- A form of ads nobody else is using
“Yeah, But, How Does It Work?”
Now as for the HOW of mobile advertising – I might go into it in a future installment of the “Crafty MBA Program” – but for now just try out a tool like AdMobile. (They’ve got some good templates – and their ads work across all devices and platforms.)
So, even though mobile advertising may sound scary. It’s actually something that’s less difficult than it sounds. (And it could end up helping you make a lot of money.)
What do you think about mobile ads? Do you think they would help your craft business? Let us know in the comments below!
11 Arts and Crafts Apps for Craft Enthusiast
5 Key Features for Mobile Marketing Strategy